Work
My full case studies are available to recruiters and hiring managers on request. Each case study covers the full process: the data that generated the hypothesis, the prioritization framework used, how the work was directed and executed, and what the results showed.
To request access, fill out the form below. I review every request and respond within 24 hours.
Case Study 1: Building a CRO Program From Zero
How I built the first structured experimentation program at a 100-person enterprise marketing team and earned the organization’s shift from opinion-based to evidence-based decisions.
Request Access ↓Case Study 2: Connecting Traffic to Revenue Without a Data Engineering Project
How I answered the question leadership could not: how many visitors does it take to generate a specific number of business opportunities.
Request Access ↓Case Study 3: A/B Test Deep Dive: The Partners Program Restructure
The full lifecycle of a single test: from behavioral data hypothesis through Optimizely execution to the 40% traffic lift.
Request Access ↓Case Study 4: The Behavioral Foundation
How I built the data infrastructure that made reliable testing possible: GA4 migration, Lucky Orange implementation, and the effective fold.
Request Access ↓Case Study 5: AI Traffic Architecture and GEO/AEO Strategy
How we detected a measurable increase in AI-sourced traffic and built the architecture to sustain and grow it.
Request Access ↓Résumé — Pablo Carrión Pedraza
One-page PDF, ATS-optimized for CRO, Experimentation, and Web Analytics leadership roles. Available for download inside the gated section.
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