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Writing on conversion optimization, experimentation strategy, and the analytics layer that makes data-driven decisions possible.

Sep 11, 2026

How I Led a CRO Program Across Teams That Did Not Report to Me

I was hired to improve conversion optimization and testing at an enterprise life sciences platform. The most useful thing the work did…

A/B Testing CRO Cross-Functional Leadership

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Sep 11, 2026

I was hired to improve conversion optimization and testing at an enterprise life sciences platform. The most useful thing the work did…

A/B Testing Content Optimization CRO

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Jun 6, 2026

I was hired to improve conversion optimization and testing at an enterprise life sciences platform. The most useful thing the work did…

A/B Testing Behavioral Analytics CRO

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Jun 5, 2026

Leadership asks marketing three questions that sound simple and are not: how many visitors do we need, how much will it cost,…

Data Studio GA4 Google Sheets

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