Pablo Carrión Pedraza

I lead CRO programs.Then data replaces debate.

Experimentation · Web Analytics · Conversion Rate Optimization

I work with marketing teams to lead the data infrastructure, testing systems, and stakeholder trustthat move organizations from opinion-based to evidence-based decisions.

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40% Traffic increase driven by a single structured A/B test
100 Marketers moved from intuition-based to evidence-based decisions
1st Structured experimentation program built at an enterprise life sciences platform

How I Work

Build the foundation first

Reliable behavioral data before any test is run. If the measurement is not trustworthy, the results are not either.

Design experiments that answer real questions

Every experiment starts with a hypothesis tied to a business outcome, sized for statistical validity, and directed through a cross-functional team.

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Connect behavior to revenue

The goal is never a metric movement. It is a business decision the data can defend.

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Let’s talk about what evidence-based decisions look like on your team.

I am available for CRO Manager, Experimentation Manager, Web Analytics Manager, and Head-of level roles.

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