How I Led a CRO Program Across Teams That Did Not Report to Me
I was hired to improve conversion optimization and testing at an enterprise life sciences platform. The most useful thing the work did was not raise a number. It ended arguments.
Experimentation Strategy
The A/B Test Where We Were Wrong, and What It Changed
I was hired to improve conversion optimization and testing at an enterprise life sciences platform. The most useful thing the work did was not raise a number. It ended arguments.