The A/B Test Where We Were Wrong, and What It Changed
I was hired to improve conversion optimization and testing at an enterprise life sciences platform. The most useful thing the work did was not raise a number. It ended arguments.
Data Driven Decisions
How I Changed the Way a 100-Person Marketing Team Made Decisions
I was hired to improve conversion optimization and testing at an enterprise life sciences platform. The most useful thing the work did was not raise a number. It ended arguments.